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Types of Exhibition Stands – The Complete Insider’s Guide

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3rd February, 2023

As you’re making your way around an exhibition, you’ll notice a wide array of stand types. Some will be complex and bespoke, others will be simple but effective, often those designed to be used again and again. Just to give you an idea of some of the options available, here’s a list of the main types of exhibition stands, along with some of the benefits of the commonest ones.

1. Pop-up stand

Pop-up stands are a popular choice for businesses looking to create an eye-catching display at an exhibition or trade show. They typically consist of a frame made from lightweight aluminum that can be quickly assembled and dismantled. The frames are then covered with graphic panels or fabric, creating a vibrant and professional-looking display.

Pop-up stands are a great way to showcase a company’s products and services in a visually appealing way. They are also highly portable and easy to transport, making them ideal for businesses who need to move their stands between multiple exhibitions or trade shows. Pop-up stands are also relatively inexpensive compared to other types of exhibition stands, making them a great choice for businesses on a budget.

Benefits of pop-up stands
  1. Easy to assemble and transport: Pop-up stands are easy to set up and transport, making them an ideal solution for events and shows. Because of their modular design, they can be quickly and easily packed up, allowing you to move them around with ease.
  2. Cost-effective: Pop-up stands are a cost-effective way to create a large display area without breaking the bank. They are a great solution for businesses of all sizes who want to create a professional and eye-catching display.
  3. Versatile: These stands can be used in a variety of ways. They can be used as a backdrop for presentations, or they can be used to create a large display area.
  4. Eye-catching: Pop-up stands are an eye-catching way to attract attention to your business or products. That makes them an ideal way to stand out from the competition.
  5. Reusable: Pop-up stands can be used for multiple events and shows, making them a great long-term investment.
2. Modular exhibition stand

Modular exhibition stands are a popular choice for trade shows, conferences and other events. They are versatile and can be easily reconfigured to fit various sizes and shapes of spaces. Modular exhibition stands are typically constructed of lightweight aluminum frames, with interchangeable components such as walls and shelving. The components are connected using an easy-to-assemble system, which allows exhibitors to quickly set up and take down the stand, allowing them to customise their display to suit their needs.

Modular exhibition stands come in a range of sizes and can be used to create a variety of shapes and configurations. These stands are also available in a range of colours and finishes, making it easy to match the look and feel of the event. The use of modular exhibition stands allows exhibitors to create a professional and attractive display that doesn’t cost too much. This makes them an ideal choice for businesses looking to make a great impression at their next event.

Benefits of modular exhibition stands
  1. Cost-effective: Modular exhibition stands are a cost-effective way of creating a visually impressive display. With modular stands, you don’t need to invest in a custom design; you can easily mix and match different components to create the perfect stand for your event or exhibition.
  2. Flexible: These stands are designed to be flexible and adjustable, allowing you to quickly and easily adapt your exhibition stand to fit the space available. You can add, remove, or rearrange components to create a stand that meets your specific needs.
  3. Easy installation: Modular exhibition stands are designed to be easy to install and dismantle. This makes them ideal for events where you may need to quickly set up and take down your stand.
  4. Durable: As they’re made from high-quality, durable materials that are designed to last,  your stand will remain in great condition for years to come.
  5. Versatile: Modular exhibition stands can be used for a variety of different events and exhibitions, from trade shows and conferences to product launches and promotional events.
3. Shell scheme stand

A shell scheme stand is a type of exhibition stand that is often provided by trade show organizers, but they can also be owned by the exhibitors themselves. It is a pre-built structure made of lightweight aluminum frames and walls that are usually covered in fabric or vinyl. The stands are designed for basic display purposes and come with a number of accessories such as counters, shelving and lighting.

Benefits of shell scheme stands
  1. Cost-effective: Shell scheme stands are among the most cost-effective types of exhibition stands. They can be hired for a fraction of the cost of custom-built stands, making them an ideal option for exhibitors on a budget.
  2. Quick and easy installation: They come with pre-assembled frames and panels, making installation a breeze. All you have to do is place your display materials – such as banners and brochures – in the frames.
  3. Professional looking: Despite their affordability, shell scheme stands still provide a clean, businesslike look. You can further customise the stand by adding your own branding or artwork.
  4. Instant visibility: Shell scheme stands usually come with lighting, making them instantly visible to visitors from a distance. This is especially beneficial for exhibitors who want to grab the attention of passers-by.
  5. Flexibility: This design of stand is highly versatile, allowing exhibitors to customise the dimensions and layout of their stands to suit their needs. Additionally, they can be quickly dismantled and transported to other exhibitions.
4. Custom exhibition stand

A custom exhibition stand is a stand or display designed and built to meet a customer’s specific requirements for the space they are exhibiting in. They can create a unique and eye-catching presence at a trade show or exhibition, especially when competitors are using more generic, off-the-peg systems. Custom exhibition stands often include graphics, lighting and interactive elements to help create an engaging experience for visitors, and can be any shape the client wants. They can be used to showcase products, services, and/or brand messages in a highly visible and effective way.

Benefits of custom exhibition stands
  1. Increased visibility: A custom exhibition stand allows for maximum visibility, as it can be designed to draw attention and stand out from the crowd.
  2. Branding: They provide an opportunity to showcase your brand in an eye-catching and memorable way.
  3. Flexibility: A custom exhibition stand can be adapted to suit any type of exhibition, meaning it can be easily tailored to your specific needs.
  4. Cost-effectiveness: As the budget is part of the design, you can make it however you like as long as the costs allow.
  5. Durability: Custom exhibition stands are designed to be durable and long-lasting, so you don’t have to worry about replacing them any time soon.
5. Tension fabric stand

A tension fabric stand is a display stand made from fabric stretched and pulled taut over a metal or plastic frame. The fabric is usually printed with a custom design and is used for promotional purposes, such as in trade shows, retail stores, conferences and other events. The fabric is usually customisable and can be printed with imagery and branding associated with the company or organization.

Benefits of tension exhibition stands
  1. Durability: Tension fabric stands are made from high-quality stretch fabric, making them incredibly durable and long-lasting.
  2. Easy to assemble: They are very easy to assemble and require no tools or professional installation.
  3. Versatility: Tension fabric stands come in a variety of shapes and sizes, making them a great option for any space or occasion.
  4. Maximum impact: If you want eye-catching stands that have a large coverage area, these are ideal for creating a high-impact display.
  5. Cost-effective: Tension fabric stands are an economical solution that can be used multiple times with minimal cost.
6. Banner stand

A banner stand is a type of display stand used to display banners, advertisements and signs. Banner stands are typically made from metal, plastic or even wood and are designed to be lightweight and easy to assemble and transport. Banner stands can be used indoors or outdoors and come in a variety of sizes and styles.

Benefits of banner stands
  1. Cost effective: Banner stands are a great way to get your message across in an affordable way. They are generally much cheaper than other types of advertising and can be used again and again.
  2. Easy to set up: Banner stands are very easy to set up, often taking only minutes to get ready for use. This makes them ideal for busy events, trade shows, and other occasions where you need to get your message out quickly.
  3. Versatile: These stands can be used in various ways, from displaying at a trade show to promoting your brand in a retail store. The versatility makes them ideal for a range of applications where space is variable.
  4. Professional look: Banner stands give a professional look to your display, and can make your message stand out from the crowd. This is particularly important for events where you are trying to make an impression.
  5. High visibility: They offer a great way to get your message across in a big way as they can be used to draw attention to your message and make sure it is seen by the right people.
7. Portable exhibition stand

A portable exhibition stand is a type of exhibition display stand that is designed to be easy to transport, set up and take down. Portable exhibition stands typically feature lightweight materials, such as aluminum or plastic, and can be folded up for easy transportation. They come in a variety of shapes and sizes, and can be used to create a professional-looking display for any trade show, conference or other event. Portable exhibition stands are an ideal solution for businesses that travel frequently, or who want to be able to quickly set up and take down their exhibition displays.

8. Double decker stand

A double decker stand is a type of display stand with two floors or tiers, allowing multiple items to be displayed in a small amount of space. It’s a fantastic way to do twice the amount of promotion for a given footprint, and they’re inherently striking because of their surface area. The two-tiered design allows for more items to be displayed in the same area, making them ideal for stores with limited floor space.

9. Exhibition kiosk

An exhibition kiosk is a stand-alone structure used to display information and/or products in a public space. Exhibition kiosks are typically found in museums and trade shows, but may also be used in retail locations or other public areas, and do have a place in exhibitions, especially when you’re focusing on leaflets and personal communication. They usually feature interactive displays, brochure holders and other marketing materials, as well as a wide range of products for sale.

10. Hanging banner stand

A hanging banner stand is a type of display that features a banner that is suspended in the air using a support system. The banner is usually attached to the support system with hooks, strings or other types of fastener. Hanging banner stands are often used in trade shows, conferences, and other events to display company logos, product images, or other graphics.

11. Point of purchase stand

A point of purchase stand (POP stand) is a display stand used in retail stores and other commercial venues to promote sales of a particular product. A POP stand typically displays the product prominently, and is designed to draw attention to the product and encourage customers to make a purchase or just to raise awareness.

12. Table top stand

A table top stand is a type of display stand designed to securely hold products such as signage, literature, or products for display on a tabletop or countertop surface. Table top stands can be made from a variety of materials including wood, metal or plastic. They come in a range of sizes and styles to meet the needs of any business or available surface area.

Let Focal Exhibitions design your ultimate stand

If you’re new to exhibitions and conferences, this list can look pretty daunting. But that’s why we at Focal offer the complete design and build service. Just let us know your specifications, such as what products or services you’re offering, how portable you need the stand to be, what your budget is, how interactive it needs to be, along with any other relevant points, and we can give you some fantastic designs to choose from. Why not read about our process, and how we get from your first contact to an exhibition stand that works hard for your business? Then get in touch so we can get designing.