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Focal Exhibitions WOW at the British Dental Association Exhibition 2016

Focal Exhibitions WOW at the British Dental Association Exhibition 2016

It’s such a vibrant and well thought through stand design, it’s by far the best stand at the show

Becky – Dental Nurse

The British Dental Conference and Exhibition is an unmissable event in the UK Dentistry calendar. Denplan has attended and sponsored this event in various forms and sizes religiously in the last 10 years, helping the show raise the level of creativity involved in each exhibition stand year on year.

Background

Denplan is the UK’s leading dental payment plan provider. Having a regional team of over 6,500 registered dentists and close to 1.7m enrolled patients it is clear to see that Denplan is the market leaders in this sector.

Denplan is a familiar face throughout the UK Dentistry Exhibitions and thus this year they wanted to do something never seen before with their custom exhibition stand.

The Answer

Denplan required a platform to increase their brand presence at British Dental Association Exhibition 2016. Focal kept the concept open and dynamic throughout the stand and played heavily on the highly visible ‘Apple’ branding to create a memorable experience for delegates throughout the space.

Subtle but numerous use of LED lighting and imposing graphics allowed Denplan’s branding to stand out whilst the overall structure acted as a practical space for delegates to visit and discuss Denplan’s payment plans.

The use of LED lighting is displayed most evidently through with a 3-dimensional storage area resembling the Denplan logo, each rib to the storage area was fitted with high intensity green LED strip lighting. This also overcome the limited storage space available at the show.

The Outcome

The stand at British Dental Association Manchester 2016 was a phenomenal success for Denplan. The stand had a huge social media buzz throughout the days of the event.

As always I thank Focal Exhibitions for a well-executed exhibition stand…. Now looking forward to see what creative ideas Focal can create next

Denplan